Epic California elopement location, Yosemite National Park at sunset
California Elopement Photographer, Joni Bilderback photographing couple in Montaña De Oro State Park
Bride spinning in wildflowers for Carrizo Plain elopement location

Are you struggling to find your 'why?'

Do you want to find your deepest purpose but you...

  • can't seem to figure this out alone
  • unsure about how to find your personal 'why'
  • feel like you don't have the time to dive in

I understand how difficult the process of finding your 'why' can seem! I believe everyone should have access to discovering their personal 'why' quickly, efficiently, and from the comfort of your own home!

Hi, I'm Joni and I'm here to help you discover this crucial and foundational piece of yourself!


Here's how it works:


  1. Decide it's time to uncover your life purpose
  2. Schedule your free call with me
  3. Gather your stories via instructions sent by email
  4. Share your stories with me as I gently guide you through the process
  5. Through thoughtful and intentional conversation discover your deepest passions and truest purpose in life

"Joni has such a natural and genuine soul, she makes you feel as if you have known her forever!" -Janay

By trusting me to guide you through this process you'll avoid:

  • spinning your wheels, feeling lost trying to figure this out on your own
  • feeling stuck in the early stages of building your business without understanding the 'why' behind your brand
  • feeling frustrated and unable to grow your business and maximize it's potential
  • coming to yet another superficial 'why,' together we will dig deep and get to the core of who you are and what you believe
Empowerment is one of the 5 secret benefits of eloping

"Joni made me feel like it was okay to be myself." -Chelsey

At the end of our journey together, you will:

  • have a honest and clear understanding of yourself and your life purpose
  • have discovered the deepest driving forces in your life
  • understand and trust what direction to take your business
  • have peace and clarity regarding the future of your business
Sequoia Elopement Photo

"I understood the big picture of finding my 'why' but I wasn't able to piece it all together until I met Joni...

I was struggling with the actual process of finding my 'why'; I was feeling stressed and unsure of how to begin. I didn't know where to start and I was afraid of not ever finding my 'why' and also of not liking whatever it was.


Upon meeting Joni for the very first time, she felt like a long lost sister. Her warm spirit and personality is so comforting and inviting, it felt natural and easy to share my most private, and sometimes painful, memories and stories with her. No matter what I shared with her, she was always loving and receptive; she validated all my emotions and she never judged me.


Finding my 'why' with Joni was AMAZING! Honestly, meeting Joni and sharing this experience with her is the best thing I’ve done not only for my career but also for my personal growth and spiritual development. After discovering my 'why', I feel a renewed sense of purpose and passion in all areas of my life! I am more productive and motivated than I have been in months. In my personal life, I’ve been able to apply what I learned with Joni and I’ve been able to heal from past wounds and let go of a lot of baggage caused from past trauma.


I have a new sense of direction in my life; both personal and professional. I also feel like I understand myself better than ever before. I feel inspired to live out my 'why' every day and to always stay grounded and true to myself. I am so thankful that I connected with Joni; she has led me to a deeper understanding of myself and has shown me how to be patient and love myself."


California Elopement Photo

"I was blown away by how amazing finding my 'why' was...

Thank you Joni for making it so great! It comes so easily now for me to talk to potential clients or on social media about my beliefs and what I want to help them with. Finding my why with you has been a game-changer for sure!"


For a limited time I'm offering personal coaching sessions for only $250

  • free phone consultation to quiet any fears surrounding this process
  • an email with instructions on how to prepare for your meeting
  • references to the book "Find Your Why" by Simon Sinek outlining the most effective strategies to finding your 'why' quickly and efficiently
  • tips on how to collect your stories and how to choose memories
  • a 4-hour meeting where I will guide you through the underlying themes of your stories and memories
  • an in depth discussion to identify your unique 'why'
  • together, we will write out a rough draft of your unique and personal 'why' statement

Want to chat?


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